2020 saw a fundamental shift in how businesses approach customer engagement. Priorities have switched and new lines of communication, as...

With the advancement of technology in 2021, businesses are experiencing a global revolution, and the whole credit goes to digitalization....

With 2020, and its various challenges, now left behind, it’s time for digital marketers to start thinking about 2021, and how to optimize...

The year 2020 marked a sea change in how businesses operate. More products and services have moved online and the majority of businesses...

With the outbreak of COVID-19, 2020 has witnessed a fundamental shift in how businesses approach customer engagement. Priorities have...

The year 2020 saw COVID-19 pandemic upending how businesses operate. Customers have experienced more products and services moving online...

The festive season brings with it holidays, family gatherings, and a lot of joy. Amidst festivities, people are willing to spend much...

Leads generation, being the first step in bringing customers to a brand, is why it is paid great attention. As a business leader and...

Telecom operators globally are facing an economic downturn exhibiting fall in revenues. Prime revenue streams like voice and SMS are...

Businesses are facing increasingly tough times as digitization reshapes the landscape. Industries are experiencing moderate to massive...

Leaders across industries continue to face the most competitive and unprecedented market conditions in decades. Close scrutiny of these...

As a business leader and marketer, one of the foundational elements of growing your business is having access to a steady stream of...

Customers that feel appreciated are far more likely to talk positively about your brand and turn out to be brand advocates. Rewards act...

Is your business ready for the paradigm shift in customer communications that rich media is driving? Rich media formats have become...

As a brand advertiser, your goal is to ensure advertising effectiveness. With a pandemic completely changing how the world works and...

As a business leader and marketer, generating leads is your top priority. Lead generation is the number one challenge for marketers...

Businesses are under constant pressure to do more with less; to increase sales and productivity with fewer resources and much less time....

For most businesses, the act of finding, targeting, and obtaining new customers is always going to be among its top priorities. But what...

Globally, telcos are facing increasing top-line pressure in their business due to cut-throat competition offered by market players, as...

Mobile devices play a pivotal role in the overall growth of the digital marketing trends globally. With a surge in the number of...