Mobile devices play a pivotal role in the overall growth of the digital marketing trends globally. With a surge in the number of smartphones, mobile advertising has become the primary mode of digital advertising. The advent of Covid-19 has further shifted consumer behavior towards mobile. As a result, the shift in ad spending on mobile is happening at a quicker pace than before.
It is against this backdrop that businesses should fine-tune their marketing-mix and embrace appropriate online advertising platforms.
Here are the top five advantages of mobile advertising for brands in the Covid-19 season:
1. Maximum reach and scalability
As coronavirus tends to grip the business world with social distancing becoming the new normal, brand marketers strive further to ‘reach’ frequently the maximum number of consumers through their advertisements. Advertising needs to be re-invented to improve brand awareness, customer engagement, and customer lifetime value. Fortunately, mobile video advertising platforms have come as a solution. You can directly reach an unlimited number of customers via platforms like moLotus, InMobi, AdColony, etc. Studies reveal that moLotus Mobile Advertising has outperformed others in reaching millions of customers daily just in one go on their phones irrespective of phone model or type - smart, feature, or i-phones. This new-age platform offers diverse targeting options based on business criteria, demographics, interaction, etc.
2. Hyper-personalization
Personalization has emerged as the key differentiator as regards to advertising during this Covid-19 season. To make your ad highly effective and contextual, the new-age ad platforms offer personalization options such as name, customized greetings, rewards, and more. By creating hyper-personalized offers and ads you can engage your customer base and maximize revenue. It would be interesting to note that in the case of the moLotus ad platform, personalization can be done based on customer name, unique id, or any other data. Your personalized content reaches directly to the message inbox of the customer and stays there until deleted by the customer himself. It is also spam-free.
3. Enhanced customer interactivity
In times of social distancing, the success of an ad lies in its interactivity. Studies suggest that mobile ads with call-to-action buttons attract more customers than other advertisements. Therefore businesses should resort to interactive ads enabled with advanced customer response options like SMS, call back, and clickable links. Advertising platforms, offering such options like moLotus, etc, are already becoming the top choice of the premier brands. A vast majority of social media ad platforms like Facebook, YouTube, etc. are also offering interactivity, unmatched to the requirements of the current times.
4. Cost-effectiveness
With many businesses being plagued by financial crunch, advertising budgets have plummeted. Fortunately, mobile advertising holds the possibility of the creation of effective campaigns even at a shoestring budget. Brands can cope up with the scenario by adopting suitable ad tools. The average return on ad spend (ROAS) for the ad campaigns tends to grow even in a pandemic situation - thanks to the ad platforms like Google Ads, moLotus, e, and few others. Businesses can keep their marketing budget on track. In pursuit of a cost-effective advertising platform as a marketer, moLotus could be an economical and effective alternative to other digital ad tools. It is an ideal option for you to reach your customers on their phones at a lower cost without depending on any app download or active internet connection.
5. Real-time performance analysis
Mobile ad platforms equip brand marketers with robust real-time ad tracking and analytics. Mobile messaging platforms like InMobi, moLotus, etc. are well-equipped with real-time progressive trackers. Using them businesses can manage, analyze, and optimize campaigns ensuring superior outcome.
Conclusion
Amidst the volatility of the coronavirus, the present and future of advertising lie in mobile advertising. Having business transformation potential, ad platforms like moLotus are already assisting brands in creating innovative ad campaigns and enabling them to maximize revenues. As a marketer, communicate better with your customers via mobile ads, co-creating experiences, and improving intimacy without any physical contact!