As a business leader and marketer, generating leads is your top priority. Lead generation is the number one challenge for marketers today. And the process is only getting harder now as most Google search results pages have become saturated with promotional lead magnets. Luckily, digital marketing offers many innovative ways to get leads quickly and effectively. The following five ways can be used by businesses of all sizes and most industries. The key is to test and modify to make them work for your industry and customer base.
1. Mobile advertising
Mobile technology continues to play a huge role in how brands market to consumers, and that trend doesn’t seem to be going. In today’s market, users spend 59% of their time online on their mobile device versus a desktop. Therefore, it is becoming even more important than ever for businesses to generate more leads via mobile ads. Mobile ads with lead capturing capabilities are available with various advertising platforms. Moreover, you run the risk of upsetting the person you contact. They stand far behind the new-age mobile advertising platform like moLotus. The platform, based on breakthrough technology, has extensive reach and scalability. It is capable of capturing instant leads via message delivery directly into the inbox on all mobile handsets, irrespective of phone type or model – 2G, 3G, 4G, 5G smartphone, i-phones and feature phones. Importantly, it is spam-free with no app or data required in the process.
2. Personalized marketing
Whether you are B2B or B2C, personalizing your lead generation to your customer is a must, especially when you are dealing with busy decision-makers. Personalization acts as the key differentiator as regards to advertising. To make your ad highly effective in lead generation and conversion, the new-age ad platforms offer personalization options such as name, customized greeting, reward, etc. By creating hyper-personalized offers and ads you can engage your customer base and generate quality leads. It would be interesting to note that in the case of the moLotus ad platform, personalization can be done based on customer data & intelligence. Your personalized content reaches directly to the message inbox of the customer and stays there until deleted by the customer himself.
3. Rewarding loyalty
Marketers have discovered the tremendous lead generation potential in rewards & loyalty programmes. Loyal customers should receive some incentive for choosing your brand over and over. Incentives include loyalty programs, discounts, or special offers to motivate customers. A well-designed and managed loyalty campaign using modern marketing platforms like moLotus can be of great help. Such campaigns could improve customer experience with brands, building rapport, and offering a tangible reason to stay connected. Interestingly, moLotus has capabilities like mContest, milestone, mCard, etc. which can engage loyal customers, greet & reward them while increasing the possibility of converting them into fresh leads.
4. Rich Media Content
As a brand marketer, you’ve probably seen rich media, more specifically video becoming more and more popular recently, and that trend will continue to grow. Videos have made up 78% of all mobile traffic by 2019, and 50% of those views occur on mobile devices. (Source: biznessapps.com) It is quite interesting to watch how ad platforms are incorporating storytelling for superior customer engagement and lead capture. Facebook and Instagram’s carousel ad feature is an excellent visual tool for telling stories and generating leads. A platform like moLotus goes beyond to enhance story-telling offering a variety of rich media formats including video, greeting, brochure, slideshow and showcase. You can add product pictures, voice-over and music, creating ads in the form of attractive storyboards and video messages. Best of all, the high impact video ads could be up to 2 minutes long having a tremendous lead generating potential.
5. Interactive marketing
The effectiveness of lead generation lies in interactive communication. Studies suggest that mobile ads with call-to-action attract more leads than other advertisements. Therefore brands should resort to interactive ads enabled with advanced customer response options like SMS, call back and clickable links. Platforms, offering such options like moLotus, etc, are already becoming the top choice of popular brands. A vast majority of social media platforms like Facebook, YouTube, etc. are also offering interactivity but to a limited extent.
Conclusion
If your business is still using age-old lead generation tools like email and social media, it’s time to ask yourself: Are you serious about revenue maximization? Lead generation platforms like moLotus have undoubtedly scaled up marketing ROI for all businesses not just by acquiring tons of leads but also focussing on the quality of leads. Nurture your quality leads by building relationships with them. They are your future customers.