As a business leader and marketer, one of the foundational elements of growing your business is having access to a steady stream of leads. Also, it is one of the biggest challenges for marketers today. And the lead capturing process is only getting harder now as most Google search results pages have become saturated with promotional lead magnets. Lead generation encompasses a wide range of tactics, campaigns, and strategies depending on the platform on which you wish to capture leads. Luckily, digital marketing offers many innovative ways to generate more leads for businesses of all sizes and most industries, quickly and effectively. Let’s deep dive.
1. Reward loyal customers
Marketers have discovered the tremendous lead generation potential in rewards & loyalty programme. Loyal customers should receive some incentive for choosing your brand over and over. Incentives include loyalty programs, discounts, or special offers to motivate customers. A well-designed and managed loyalty campaign using modern marketing platforms like moLotus can be of great help. Such campaigns could improve customer experience with brands, building rapport, and offering a tangible reason to stay connected. Interestingly, moLotus has capabilities like mContest, milestone, mCard, etc. which can engage loyal customers, greet & reward them while increasing the possibility of converting them into fresh leads.
2. Use mobile platforms with extensive reach
Mobile technology continues to dominate advertising, and that trend doesn’t seem to be going. Users prefer to spend 59% of their time online on their mobile device versus a desktop. Therefore, it is becoming imperative for businesses to generate more leads via mobile ads. Mobile ads with lead capturing capabilities are available with multiple advertising platforms. Studies show that the new-age mobile advertising platform like moLotus, based on breakthrough technology, has extensive reach and scalability. It is capable of capturing instant leads via message delivery directly into the inbox on all mobile handsets, irrespective of phone type or model – 2G, 3G, 4G, 5G smartphone, i-phones, and feature phones. Importantly, it is spam-free with no app or data required in the process.
3. Adopt hyper-personalized marketing
Personalizing lead generation according to your customer is necessary, especially when you are targeting the busy decision-makers. In advertising, personalization acts as the key differentiator. To ensure that your ad is highly effective in lead generation and conversion, the new-age ad platforms offer personalization options such as name, customized greeting, reward, etc. By creating hyper-personalized offers and ads you can engage your customer base better and capture quality leads. Interestingly, in the case of the moLotus ad platform, personalization can be done based on customer data & intelligence. Your personalized content reaches directly to the message inbox of the customer’s phone and stays there until deleted by the customer himself.
4. Engage via rich media advertising
Rich media advertising, more specifically video advertising, is becoming more and more popular recently, and that trend will continue to grow. Videos have made up 78% of all mobile traffic by 2019, and 50% of those views occur on mobile devices. (Source: biznessapps.com) In the present digital era, ad platforms are incorporating storytelling for superior customer engagement and lead capture. Facebook and Instagram’s carousel ad feature is an excellent visual tool for telling stories and generating leads. A platform like moLotus goes beyond to enhance story-telling offering a variety of rich media formats including video, greeting, brochure, slideshow, and showcase. You can add product pictures, voice-over, and music, creating ads in the form of attractive storyboards and video messages. Best of all, the high impact multimedia ads could be up to 2 minutes long having a tremendous lead generating potential.
5. Use interactive marketing
Interactive communication is the key to effective lead generation. Research suggests that mobile ads with call-to-action attract more leads than other forms of advertising. Therefore it is advisable for businesses should resort to interactive ads, enabled with advanced customer response options like SMS, call back, and clickable links. Platforms, offering such options like moLotus, etc, are already becoming the top choice of popular brands. A vast majority of social media platforms like Facebook, YouTube, etc. are also offering interactivity but to a limited extent.
Conclusion
If your business is finding it challenging to secure leads and using age-old lead generation tools like email and social media, it’s the time to rethink. Don’t hesitate to embrace the above ways! Studies reflect that lead generation platforms like moLotus have scaled up marketing ROI for all businesses not just by acquiring tons of leads but also concentrating on the quality of leads.