As a brand advertiser, your goal is to ensure advertising effectiveness. With a pandemic completely changing how the world works and tech-savvy consumers spending the majority of their time on mobile and internet, advertising has undergone a sea change. Traditional advertising is taking a backseat and digital advertising is fast becoming the universal choice of advertisers globally. It has the ability to target a specific audience and to watch real-time results, among many others.
Here are the top six benefits of digital advertising for brands:
1. Affordability & Cost Effectiveness
The advent of digital marketing has brought huge cost benefits for brands enabling the creation of effective ad campaigns on a shoestring budget. Brands can get rid of their burgeoning advertising costs by adopting suitable ad tools. The average return on ad spend (ROAS) for the ad campaigns has been growing over the years due to the emergence of ad platforms like Google Ads, moLotus, etc. Brands can keep their marketing budget on track. In pursuit of a cost-effective marketing platform as a brand marketer, moLotus could be an economical and effective alternative to other digital ad tools. It is an ideal option for you to reach your customers on their phones via multimedia & video ads at a lower cost without depending on any app download or active internet connection.
2. Reach and scalability
As a prudent brand advertiser, you attempt to ‘reach’ quickly the maximum audience via your advertisements. With this objective, you build brand awareness, improve customer engagement, and develop a brand perception. Fortunately, digital advertising comes as a solution for you. You can directly reach an unlimited number of customers via digital marketing platforms like moLotus, LinkedIn, Facebook, etc. moLotus stands ahead in reaching millions of customers daily just in one go on their phones irrespective of phone model or type be it smart, feature or i-phones. Diverse targeting options based on business criteria, demographics, interaction, etc. are available with the moLotus platform making it the most sought after platform for brands recently.
3. Hyper-personalization
To make your ad highly effective, the new-age digital ad platforms offer personalization options such as name, customized greeting, reward, etc. You can engage your customer base and maximize revenue by creating hyper-personalized offers and ads. Advertisers can take note that hyper-personalization can be done based on customer data & intelligence by the innovative moLotus ad platform. The personalized content reaches directly to the message inbox of the customer and remains intact until deleted by the customer himself. It is also spam-free.
4. Customer interactivity
Studies suggest that digital ads with call-to-action buttons attract more customers than traditional advertisements. Therefore, it is highly recommended for brands to resort to interactive ads enabled with advanced customer response options like SMS, call back, USSD response, and clickable links. Mobile advertising platforms offering such options like moLotus, etc, are already becoming the top choice of popular brands. Social media ad platforms like Facebook are less interactive.
5. Real-time performance analysis
Digital ad platforms equip brand advertisers with robust real-time ad tracking and analytics, unlike the traditional platforms. Digital platforms like moLotus are well-equipped with real-time progressive trackers. Using them brands can manage, analyze, optimize campaigns and determine whether their marketing strategies are actually working. It is quite easy to calculate the exact ROI for all marketing campaigns, both individually as well as collectively, aiding decision-making.
6. Higher conversion rate
Perhaps one of the most notable benefits of digital ads is the improvement in the conversion rate. This is due to the advertiser's ability to target more specific leads. When you focus on people more likely to be interested in your brand, you increase your chances of generating a conversion. Your brand gets more conversions, which helps you grow. A classic example of high conversion ads is moLotus rich media ads.
Conclusion
Undoubtedly, the present, as well as the future of advertising, is digital advertising. Having digital transformation potential, ad platforms like moLotus are already assisting brands in creating innovative ad campaigns and enabling them to maximize revenues. As a brand advertiser, communicate better with your customers via digital ads, co-creating experiences, and enhancing intimacy.