Top Five Lead Generation Strategies

Leads generation, being the first step in bringing customers to a brand, is why it is paid great attention. As a business leader and marketer, you are encountering a minefield of shrewd buyers, and battling hordes of hungry competitors while securing leads. And the process is only getting more challenging now as most Google search results pages have become saturated with promotional lead magnets. Fortunately, digital marketing comes to the rescue of marketers providing a vast array of tools and strategies for getting leads quickly and effectively. The following five top lead generation strategies can be used by businesses of all sizes and most industries. 

1. Hyper-personalized marketing

Personalization is an integral part of any business, whether B2B or B2C, and one of the most pivotal aspects of the lead generation process. The new-age ad platforms offer personalization options such as name, customized greeting, reward, to make your ad highly effective in lead generation and conversion, etc. By creating hyper-personalized ads brands can engage their customer base and generate quality leads. It would be interesting to note that in the case of the moLotus ad platform, personalization can be done based on customer data & intelligence. The personalized messages reach directly to the inbox of the customer and remain there until deleted by the customer himself. 

2. Loyalty marketing

Brands have realized the tremendous lead generation potential in rewards & loyalty campaigns. Loyal customers should receive some incentive for choosing a brand over and over. Incentives include loyalty programs, discounts, or special offers to motivate customers. A well-designed and managed loyalty campaign using modern marketing platforms like moLotus can be of great help. Such campaigns could improve customer experience with brands, building rapport, and offering a tangible reason to stay connected. Interestingly, moLotus has capabilities like mContest, milestone, mCard, etc. which can engage loyal customers, greet & reward them while increasing the possibility of converting them into fresh leads.

3. Mobile advertising

The advertising landscape is predominantly being captured by mobile technologies which continue to play a huge role in how brands market to consumers, and that trend doesn’t seem to be going anywhere. Therefore, it is becoming imperative for brands to generate more leads via mobile ads. Various online ad platforms offer mobile advertising with lead capturing capabilities. However, they stand far behind the new-age mobile advertising platform like moLotus. The platform, based on breakthrough technology, has extensive reach and scalability. It is capable of capturing instant leads via message delivery directly into the inbox on all mobile handsets, irrespective of phone type or model – 2G, 3G, 4G, 5G smartphone, i-phones, and feature phones. Importantly, it is spam-free with no app download or data required in the process.

4. Rich Media Content marketing

As a brand marketer, you’ve probably seen rich media, more specifically video becoming more and more popular recently, and that trend will continue to grow. Videos have made up 78% of all mobile traffic by 2019, and 50% of those views occur on mobile devices. (Source: biznessapps.com) It is quite interesting to watch how ad platforms are incorporating storytelling for superior customer engagement and lead capture. Facebook and Instagram’s carousel ad feature is an excellent visual tool for telling stories and generating leads. A platform like moLotus go beyond to enhance story-telling offering a variety of rich media formats including video, greeting, brochure, slideshow, and showcase. You can add product pictures, voice-over, and music, creating ads in the form of attractive storyboards and video messages. Best of all, the high-impact video ads could be up to 2 minutes long having a tremendous lead generating potential.

5. Interactive marketing

The effectiveness of lead generation lies in interactive communication. Studies suggest that mobile ads with call-to-action attract more leads than other advertisements. Therefore brands should resort to interactive ads enabled with advanced customer response options like Message, call back, telephony, and clickable links. Platforms, offering such options like moLotus, etc, are already becoming the top choice of popular brands. A vast majority of social media platforms like Facebook, YouTube, etc. are also offering interactivity but to a limited extent.

Conclusion

If you are using the same age-old lead generation tools like email and social media, it’s time to introspect and ask yourself: Are you on the right track as regards to revenue maximization? Lead generation platforms like moLotus have undoubtedly scaled up marketing ROI, CLV, and ARPU for all businesses not just by acquiring tons of leads but also focusing on the quality of leads. Nurture your quality leads by building relationships with them. They are your future customers.