In a highly competitive business scenario, customer engagement is a key factor in building and maintaining a competitive edge. Customers'...

Businesses are facing increasingly tough times as digitization reshapes the landscape. Industries are experiencing moderate to massive...

Hit by the Covid-19 slump followed by social distancing and a nationwide lockdown, businesses are experiencing major impacts. It has...

Customer loyalty is the outcome of a company’s consistent efforts to meet and exceed customer expectations. Loyal customers are the key...

As a marketer at the helm of activities, we need to wear a lot of hats to keep our company’s marketing ROI scaling. We write, reach out...

Telecom operators around the world are facing a revenue downturn. Prime revenue streams like voice and SMS are shrinking while data...

As a marketing professional, you might have experienced the evolution of social media from being a medium where people socialize to...

At the dawn of 2020, videos, as a primary medium of communication, have transformed the way customers perceive, learn, engage, and...

Telecom companies are facing increasingly tough times as digitization reshapes the industry landscape. The industry is experiencing...

A recent surge in the number of smartphones and tablets has made mobile advertising the primary form of digital advertising which is both...

“A customer talking about their experience with you is worth ten times that you write or say about yourself.”― David J. Greer, Wind In...

Looking for ways to increase your business profits and customer experiences? The solution lies in monetization of the huge amounts of...

Designing a marketing automation strategy for your company? It is crucial for you to have a sound understanding of the key benefits of...

In a highly competitive telecom industry, customer engagement is a key factor in building and maintaining a competitive edge. Telecom...

Systematic evaluation of the problems and growth patterns of businesses suggest that business growth is the resultant of two key factors...

At the threshold of 2020, we marketers will certainly agree that the digital marketing landscape has become complex and more is to come....

As the curtain falls on the year 2019, it is quite interesting for you as a marketer to take note of the trends in content marketing...