At the dawn of 2020, videos, as a primary medium of communication, have transformed the way customers perceive, learn, engage, and transact. More and more brands are communicating with customers via mobile videos, co-creating experiences and improving intimacy.
Mobile video advertising has emerged as the best way to engage customers and ensure the brand's presence at every stage of customer journey. A gargantuan increase in the number of smartphone users has resulted in a tough rivalry in the field of mobile advertising.
Driven by mobile video ads, US mobile ad spending has started to outstrip all traditional media ad spending combined. (Source: Emarketer)
It is far better and more effective than traditional media of communication like SMS, MMS, Emails and other social media channels, in terms of scalability, customers reachability, and cost-effectiveness.
Let’s take a deep dive into the 5 most powerful reasons for Brands to use Mobile Video Ads.
User Reachability
We keep our personal smartphones on or within reach at all times. Brands and marketers have taken a cue from this user behaviour. They can reach their potential customers whenever and wherever they want to. Customer engagement is now easier for Brands! As a marketer associated with a reputed brand you can reach your target segment via new-age mobile advertising platforms like moLotus, InMobi, Airpush, etc. It is quite interesting to note that moLotus platform doesn’t even require app or data.
Personalization
Personalization is fast becoming the cornerstone of an effective advertising strategy. Mobile video advertising is no exception. Creating compelling, personalized, and targeted ad experiences drive better engagement and sales. As a prudent marketer you must identify each customer and recognize their expectations based on their demographics, location, age, gender, purchase patterns, behaviour, preferences, budget, shopping journey, and many more aspects. Create hyper-personalized ad campaigns using the data. It is always advisable for you to use a platform which has powerful personalization capability like moLotus. Send unlimited, interactive and personalized messages to your customers according to their name, age, gender etc. Good News is that your peers are already getting benefitted using it!
Cost-effectiveness
Mobile ad campaigns are growing more cost-effective in comparison to traditional and other forms of digital advertising. More people can be reached with less money spent. The average Return on Ad Spend (ROAS) for the ad campaigns has been growing over the years - thanks to the emergence of intelligent ad platforms like Google Ads, moLotus, etc. You are better equipped to keep your marketing budget on track. Send unlimited automated messages directly into your customers’ message inbox while saving printing and mailing costs.
Storytelling capability
Storytelling is a great way in which you can enter the mind space of your ideal customers, show them a better world with your product, and inspire them to take action. It is the bridge to connect your ideas, products, and services with their imaginations.
It is quite interesting to watch how mobile video ad platforms are incorporating storytelling for superior customer engagement. Facebook and Instagram’s carousel ad feature is an excellent visual tool for telling stories. Also, via platforms like moLotus you can string images and captions together to create an interactive narrative. A variety of rich media formats including video, greeting, brochure, slideshow and showcase are supported by this platform. You can add product pictures, voice-over and music, creating attractive storyboards and video messages.
Ad tracking & optimization
In advertising spheres, it is commonly said that if you can't measure it, you can't improve it and you can't prove your ROI.
Mobile video ad platforms offer a range of viewer actions that can be measured and tracked enabling you to better achieve your advertising goals. InMobi’s Ad Tracker also demonstrates powerful ad tracking capability and helps to get the most out of your mobile ad spend. Another case in point is the uniquely designed real-time tracking feature of moLotus platform. Using it you can keep track of your ads effectively.
Conclusion
It would not be an exaggeration to say that mobile video advertising is the best way to engage your audience and ensure your brand’s presence. It is the present as well as the future of advertising. You have the opportunity to explore, experiment, analyze and interpret what your audience appreciates the most. Integrate the powerful advertising tools with your brand uniqueness and achieve the best possible results.