As a marketing professional, you might have experienced the evolution of social media from being a medium where people socialize to seemingly on the unbeatable platforms. Advertisers have been paying huge amounts of money for showing their ads on social media networks - Facebook, LinkedIn, Instagram, Twitter, etc. For a considerable period of time, Facebook has occupied the market. But not anymore!
There has been an interesting and gradual trend reversal. Mobile ads are fast making a dent into the corporate ad budget. This trend reversal can be directly attributed to increased usage of smartphones. From big brands to small businesses, everyone is shifting their focus from not so good social media advertising to mobile video advertising.
Let’s have a look at the top 5 reasons why Mobile Video Advertising is outperforming social media advertising.
1. Reach
As an advertiser, you know it - ‘reach’ objective maximizes the number of people who view your ads and how often. With this objective, you build brand awareness and develop a brand perception. Social platforms like Facebook & Instagram are widely utilized for this purpose. However, Facebook restricts its reach to its users only. Also, one-third of Facebook users happen to be fake bringing down the authentic reach drastically.
Fortunately, mobile video ad platforms come with a solution to this limitation. Unlike social media platforms such as Facebook, which is restricted to only around 1.4 billion users, you can directly reach an unlimited number of customers in a single go via ad platforms like moLotus. Another robust platform, InMobi, is not far behind. These platforms could reach millions of mobile users globally.
2. Interactivity
The success of an ad lies in its interactivity. It must trigger attention and generate action. Mobile platforms have overpowered the social ones in terms of interactivity. Studies suggest that mobile advertisements with "Call us now" or "Call now" buttons attract 8% more customers than social ads. Facebook is a one-to-many communication medium and does not even connect well with the audience because of its limited call-to-action options. Enabled with multiple customer response options like SMS, callback and a clickable link, platforms like moLotus are gradually becoming the choice of top brands. A vast majority of mobile video ad tools like Adsterra, Airpush, InMobi, etc. are outperforming social platforms in terms of interactivity.
3. Targeting & Personalization
Personalization is a key differentiation factor if we compare mobile video and social ads. On carefully comparing the personalization capabilities, mobile ads seem victorious. Targeting audiences via Facebook, LinkedIn, Twitter, etc. is restricted to only their specific user data, unlike moLotus ad platform where targeting can be done based on your own customer data. Mobile ad platforms generously offer a multitude of personalization options including name, greeting, reward, call to action, etc. for each customer making your ad highly effective.
4. Real-time Performance Analysis
Unlike Social media, Mobile video ad platforms are enabled with more effective real-time ad tracking and analyzing features. If we look at Mobile platforms like InMobi, moLotus, Airpush, etc. we find them well-equipped with real-time progressive trackers. These tend to manage, analyze and optimize campaigns. Research shows that top brand advertisers are optimizing their ad performances via moLotus’s real-time tracker and making desired changes in their campaigns for superior results.
5.Cost-effectiveness
The advent of mobile video advertising has led to the creation of effective campaigns on a shoestring budget. Social platforms like Facebook, Twitter, etc are gradually losing their shine on account of burgeoning advertising costs. If you are in pursuit of a cost-effective ad platform, moLotus could be an economical and effective alternative to social media ad tools. It is an ideal option for you to reach your customers on their phones at the lower cost without depending on any app download or, active internet connection.
Conclusion
The video consumption boom has made spending on mobile video advertising platforms vital for the overall marketing strategy. Advertisers are well aware that consumers now rely on their phones for news, shopping, and a significant portion of their entertainment. Top brands are responding to this growth opportunity by shifting from social ads to other mobile advertising options such as moLotus, etc.. It’s a train your brand can’t afford to miss!