At the threshold of 2020, we marketers will certainly agree that the digital marketing landscape has become complex and more is to come. We are juggling multiple social media accounts, growing subscriber lists, email campaigns, content creation and distribution, user behaviour tracking and mobile marketing efforts.
To tackle the complexities most businesses today are buying marketing automation tools. According to research by Emailmonday, more than 51% of companies are using Marketing Automation already. Over 58% of companies are planning to adopt the technology. However,
finding the right tools is the number one marketing automation challenge for agencies – Automizy “Marketing Automation Challenges Report 2019” (2019)
2020 will be all about creating unique, engaging experiences that add value to the fast-changing, super-connected, always-online consumer. Marketing Automation will act as a catalyst in making this all happen.
So, without further ado, here are the top tools that will influence and dominate the Marketing Automation industry in 2020.
Marketo
Marketo is a well-known all-in-one marketing automation tool that ‘covers any channel and every engagement’. After being acquired by Adobe, it has been incorporated into their enterprise marketing cloud. Marketo includes a full suite of tools on email marketing, social marketing, budget management, lead nurturing, website personalisation and more. You can easily link up their existing tools with Marketo via the Marketo marketplace. It is really a good option for larger marketing operations.
Despite being customizable it’s set-up process is highly complex. Marketo has earned a bad market reputation on account of inconsistent customer service.
It is a revolutionary mobile digital video marketing platform that helps you transform and automate the entire marketing processes while keeping your customer data safe & secure. moLotus allows you to automate all aspects of their communication via mobile with personalized options like name, greeting, reward, call to action for each customer. moLotus makes it easy for both you and your customers to inspire and reward loyalty and referrals.
It integrates the customer database system and run automated campaigns. moLotus Automation API allows systems (CRM ‘s, Transactional, Customer Service) to trigger any communication /interaction with customers. This platform is quite efficient, easy to use and cost-effective.
Hootsuite
It is one of the most comprehensive and full-featured social media automation tools. With features to help you schedule content, curate from a pre-approved library, and monitor conversations about your brand and industry, Hootsuite has everything you need to create a social media presence that makes a difference for your brand. Hootsuite integrates well with a large number of social media channels. It offers great features like multiple accounts, multiple streams, auto-schedule posting, lots of App installation and easy reporting.
You may experience some bugs when you auto-schedule your post which does take some additional time. Extra App Fees are incurred every month in case of app downloads.
Leadfeeder
Companies and their employees visit your website, but those potential leads can vanish if they don’t fill out a form while they are there. Leadfeeder helps you surface that information, by showing you all the companies that visit your website. You can create Custom Feeds to narrow that list down to your best fit leads, and have notifications of new leads automatically sent to email. You can integrate it with the tools you already use.
Setting up filters is challenging with Leadfeeder. Especially when filtering out information we do not want to see or pay for as a lead. The interface lacks some key features like displaying keywords.
MailerLite
It is a relatively new email automation tool and that youthfulness permeates throughout its design and features. MailerLite is a more international tool with a simple interface, intuitive navigation and easy-to-use email editor The interface is available in 8 languages and offers support in almost as many. It offers a wide range of choices when it comes to things like newsletter and form options.MailerLite is the perfect tool for those who have a modest budget. MailerLite is packed with features tailored to bloggers, including RSS campaigns, WordPress integration, and video marketing.
Malerlite lacks automation for more advanced triggers. The reports for MailerLite are the standard ones commonly available in any email marketing tool It doesn’t include any social tracking.
Prisync
It is pricing automation software designed for eCommerce. Since the eCommerce industry tends to harbour some of the most price-conscious consumers, it’s vital that brands have to be quick in responding to competitive pricing changes. Prisync automates the process, enabling you to always top the competitor-pricing. The price optimization software is known for its superior crawling framework which captures pricing trends of products across multiple categories or brands worldwide. To use the tool you need more skilled and specialized staff that increases headcount and budget.
Summing Up
In 2020, it will be interesting to see how marketers analyze data and choose the best possible automation tool for their marketing campaign. Take time to consider where your needs and your use case really lie—then find your use.