Post-pandemic online marketing has gained significant popularity nowadays among brands globally. Consumers are increasingly turning to online channels for their buying decisions. This makes online promotion more important than ever before. Studies reveal that consumers are turning to online digital marketing to carry out the preliminary price and product research before making their final purchasing decisions.
After discovering the wide range of benefits of internet marketing in promoting products and services online, brands have adopted it as the leading medium for marketing all over the world.
Unlike offline marketing, online marketing allows brands to communicate and nurture a more personal relationship with their consumers from all across the world. With internet marketing, businesses can deliver content to their customers via personalized and cost-effective communication.
Many Business-to-business (B2B) brands are already successfully getting great results using B2B online marketing tactics. The same is the case with B2C brands. But often, B2B organizations are not reaping the real benefits of online marketing since they don't have a planned approach based on an integrated inbound marketing plan.
With all the benefits that internet marketing can offer your brand, developing a professional online marketing strategy can attract more customers to your product or brand to grow your business more.
Here are the top benefits of online marketing for your business.
1. Convenience
Marketing online offers incredible convenience. Convenience plays a very big role in making the buying decision. The internet has extremely easy accessibility with consumers using the internet and reaching markets anywhere in the world. Because of this, purchasing goods from across borders now reduces the cost of transportation.
Customers’ normal patterns of life have come to a halt in 2020. In 2021 too, customers need digital, at-home, and low-touch options. Digital-led experiences will continue to grow in popularity and businesses should innovate their delivery model with a digital marketing platform like moLotus to offer convenience to consumers who are confined at home. moLotus, having massive reach and scalability, can quickly deliver automated multimedia messages to the socially distanced customers, directly into their inbox on all mobile handsets, irrespective of phone type or model – 2G, 3G, 4G, 5G smartphones, i-phones and feature phones without requiring any app download or internet connection, without physical contact, ensuring superior engagement.
2. Cost-effectiveness
One of the main advantages of online marketing for brands is its low operating cost. Brand advertisers can advertise cheaper with online marketing than with offline methods of advertisement. Online ad campaigns are growing more cost-effective in comparison to traditional advertising. More people can be reached with less money spent. The average Return on Ad Spend (ROAS) for online campaigns has been growing over the years - thanks to the emergence of intelligent platforms like Google Ads, moLotus, etc. You are better equipped to keep your marketing budget on track. Send unlimited automated messages directly into your customers’ message inbox while saving printing and mailing costs. moLotus based communication is more cost-effective than traditional communication methods such as sending printed mail and brochures. You can send the same information via moLotus messages rather than printed mails, saving you on printing, paper, and postage. You can even run mobile contests and distribute coupons on mobile via moLotus.
3. Real-time Performance Analysis & Tracking
An aspect of internet marketing that is rarely available with traditional marketing is the ability to measure and track results. With online marketing, your business can utilize varying tools for tracking the results of your advertising campaigns. Using these tools, not only can you measure and track but also illustrate the progress of your marketing campaign in detailed graphics. The ability to quantify your marketing efforts is the best possible thing that can be there.
Online marketing platforms offer a range of viewer actions that can be measured and tracked enabling you to better achieve your marketing campaign goals. A case in point is the uniquely designed real-time tracking feature of the moLotus marketing platform. Using it you can keep track of your campaigns effectively.
Measuring and tracking results give your brand a better idea of how your online marketing business campaigns are faring. It gives you an idea of how you can better grow your traffic, leads, sales, and conversions. Without the ability to measure and track your results, you cannot alter or modify your marketing campaign so that it can better deliver the results you desire.
4. Demographic & Language-based Targeting
Marketing your products and services online gives you the ability to target audiences based on demography and language. This year you can concentrate your efforts on the prospective consumers that you truly want to offer your products or services via granular online targeting. With demographic and language-based segmentation, you can better target your marketing efforts in specific regions.
Unlike mass marketing, with moLotus driven online marketing, it is possible now to target different demographics and languages. moLotus platform gives you the ability to target specific customers you think are likely to purchase your product or hire your services. You can use customer data such as age and interests to better match your campaigns to consumer needs.
5. Massive Reach & Scalability
One of the core benefits of online marketing is its ability to handling millions of customers at the same time. Marketing campaigns triggered by traditional platforms have fallen short in offering the kind of reach and scalability required to cater to this tech-savvy customer base. In 2021 brand marketers would be relying more on new-age online tools like moLotus offering massive reach and scalability. Its spam-free technology quickly delivers automated messages to a huge customer database directly into their inbox.
6. High-level Automation
Another advantage of online marketing is that it is highly automated. Compared to traditional offline marketing where marketers delegate various tasks to the best talents, internet marketing takes advantage of a more tech-savvy method. With internet marketing, everything can go automated.
Internet marketing offers you the opportunity to transform every aspect of your marketing into a fully automated system. All you need to do is embrace the right tool and technology like moLotus to create an end-to-end automated marketing campaign and you are done. By automating your marketing campaign, you can choose to do something more valuable with your time.
As automation technology continues to evolve, the breakthrough moLotus automation capabilities are meeting the expectations of brand marketers, doing away with the inefficiencies associated with offline marketing. In 2021, the platform comes as a fresh advancement in technology, empowering marketers to put customers at the centre of the rich automated experience.
7. Hyper-personalization
Customer churn is a major issue plaguing brands in 2021. Dynamic brand marketers have found a solution to this customer churn through personalized online content marketing. They have started using customer data to segment and target customer via online personalized recommendations, offers and messages to increase conversion rates, sales and customer loyalty. These online hyper-personalization efforts differ from traditional offline methods like personalized cold calling.
In 2021 brands should not invest their time and resources mastering the traditional mass personalization techniques. In fact, they should embrace disruptive marketing tools like moLotus to send highly individualized content to their customers for better engagement. moLotus goes to the extent of tailoring the brand's message content exclusively on customer name and with relevant customer data.
8. Easy Interaction
In 2021 brands have realized that every single customer interaction decides whether they come back and tell others to engage with their brand. With the ‘new normal’ setting-in, businesses are exploring online ways to easily interact and engage with customers. In 2021, they should be adding interactive elements to their customer communication getting more engagement. They should embrace online marketing promotion platform like moLotus with multiple advance customer response options like SMS, Callback, Click URL, USSD, etc. The interaction is not only about products and services but also innovative ways of using them in the context of current situations.
9. Increased Customer Loyalty & Retention
Loyal customers should receive some incentive to keep choosing your business over and over. A properly designed and managed online loyalty campaign will do wonders for your brand. Customer Loyalty Cards have been quite effective in creating a loyal customer base. In traditional marketing, brands often issue plastic loyalty cards to their customers. However, the customers often tend to lose the cards or misplace them. Also, the customers are bored of carrying too many cards from different stores and brands. In 2021, more brands are strategizing around converting users from plastic cards to online ‘touch-free’ digital cards. The moLotus platform has revolutionized the digital loyalty cards space with Mobile Loyalty Cards resulting in more customer retention and loyalty ensuring no physical contact.
In traditional marketing, sending customers greeting messages, offering coupons & discount vouchers, giveaway contests, etc. have been upheld by the brand marketers. Online digital marketing has disrupted these traditional loyalty programs via innovative tools like moLotus, Voucherify, Loyalty plus, etc. For instance, moLotus offers the best online marketing campaigns for special occasions like birthdays, anniversaries, reminders and festivals that are personalized and custom-branded greetings with options for name, greeting, reward, call-to-action for each customer. It has replaced the newspaper/print coupons with real-time personalized event-based digital vouchers and coupons. It is much cheaper & faster distribution than print along with a high response rate.
10. More Conversion & Lead Generation via videos
Online marketing is seen as an excellent way of generating and converting sales leads in 2021. Videos have been mostly used as the supporting element in online marketing campaigns rather than using it as the key element. But, gradually this notion has changed owing to the fact that video lead generation campaigns can be more powerful and effective than other online marketing methods that do not involve videos.
Video-based online lead generation campaigns on mobile quickly prompt the consumer to buy a product or service. A video with a tight and eye-catchy message can offer value to users. This year the innovative and non-spammy moLotus video marketing campaigns are helping marketers to attract more customers to their products. You can incorporate multiple customer response options offered by the platform in your video campaigns, adding more context. The ads can be used to build trust among the consumers and generate more leads than any other online video marketing platform.
Studies show that using a mobile video ad can increase product sales manifolds. It is an excellent way of increasing product recalls too. Consumers tend to remember the mobile video advertisements they watched within a month. More people purchase a product or service after seeing a video about it on their mobile inbox.
The Way Forward
In 2021 make no mistake! If you are still pondering over a fundamental question like how to start online marketing, you would be delighted to know that big brands are already reaping the benefits of digitization. Platforms like moLotus are enhancing efficiency and customer engagement; helping businesses to stand out from the cut-throat competition with instant revenue. Through online marketing, you can turn your payoff into a windfall—and lead yourself, your customers, and the entire industry forward.