Over the years video has transformed the way customers perceive, learn, engage, and transact. More and more brands are communicating with customers via mobile videos, co-creating experiences, and improving intimacy.
During these pandemic times, It can’t be denied that among the gadgets that most customers are using today, smartphones are the most convenient and easiest to use. Customers spend 59% of their time online on their mobile device versus a desktop. Therefore, it’s becoming even more important than ever for brands to cater to that experience to attract more leads, and generate more conversions and revenue. The Cisco Visual Networking Index (VNI) Complete Forecast estimates that video will account for 80 percent of all online traffic by the end of this year.
Brand marketers are constantly fine-tuning their mobile advertising strategies to better reach consumers via video ads and generate more leads. But sprinkling different mobile video-based technologies for lead generation isn’t sufficient at all. In fact, it happens when the right technology is implemented. A breakthrough technology like moLotus is considered the top tenet of mobile video advertising and thus plays a crucial role in capturing leads for brands.
A lead generation journey has no endpoints. Lead generation is more than just getting the name and contact info of prospective customers. You need to drive communication and turn casual visitors into loyal customers. And to move forward every time, you have to ensure that you choose a scalable and modern lead generation tool. A new age innovative mobile platform like moLotus can easily let you generate quality leads.
Here are a few tips and suggestions that will help you in using mobile video advertising to generate leads and nail every aspect of mobile-based lead generation.:
Enhance Reach
Users prefer to spend 59% of their time online on their mobile devices watching mobile videos. Therefore, it is becoming imperative for businesses to generate more leads via mobile video advertising. Mobile video ad campaigns with lead capturing capabilities are available with multiple mobile marketing platforms. Studies show that the new-age mobile video interaction platform like moLotus, based on breakthrough technology, has extensive reach and scalability. It is capable of capturing instant leads via video message delivery directly into the inbox on all mobile handsets, irrespective of phone type or model – 2G, 3G, 4G, 5G smartphone, i-phones, and feature phones. Importantly, it does not require any app or data in the process. Use such platforms to gain more reach and scalability.
Adopt Hyper-Personalized Marketing
Personalizing lead generation according to your customer is necessary, especially when you are targeting busy decision-makers. In video advertising, personalization acts as the key differentiator. To ensure that your ad is highly effective in lead generation and conversion, the new-age ad platforms offer personalization options such as name, customized greeting, reward, etc. By creating hyper-personalized mobile video ads you can engage your customer base better and capture quality leads. Interestingly, in the case of the moLotus marketing platform, personalization can be done based on customer data & intelligence. Your personalized videos reach directly to the message inbox of the customer’s mobile phone.
Use Interactive Communication
Interactive communication is the key to effective lead generation. Research suggests that mobile video campaigns with call-to-action attract more leads than other forms of marketing. Therefore, it is advisable for businesses to resort to interactive ads, enabled with advanced customer response options like SMS, call back and clickable links, and more. Platforms, offering such options as moLotus, etc, are already becoming the top choice of popular brands. A vast majority of social media platforms like Facebook, YouTube, etc. are also offering interactivity but to a limited extent, affecting lead generation adversely.
Customize Campaigns
In the new world, mass campaigns are no longer working. Customized mobile video ads can be the best way to reach out to the pandemic stuck consumers. Customized mobile ads have proven to be extremely effective just about every time it's been used in lead generation. Figures from Salesforce reveal that high-performing businesses are using data-targeting and segmentation via mobile in capturing leads, 51% more than underperforming businesses. Know who you’re targeting by interrogating your customer data – from basic demographics to online behaviors, attitudes, interests, and perceptions. Interestingly, the moLotus mobile platform offers customized mobile video campaigns - targeting languages, demography, etc. that are fast replacing mass text messaging. moLotus has the ability to leverage customer data at micro-levels maximizing lead and revenue generation for brands.
Upsell & Cross-sell
Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. If upselling and cross-selling are currently not included in your lead generation strategies, now is the time to start re-thinking how you sell to your customers. Often used interchangeably, both of these strategies have a similar goal: to increase customer demand, leads, and sales. Mobile video advertising comes in handy in running upselling and cross-selling campaigns. Embracing a breakthrough mobile marketing platform like moLotus you can create unique upselling and cross-selling video ad campaigns, targeting customer databases, aiming to capture quality leads, and maximize average revenue per customer.
Reward Loyal Customers
Loyal customers should receive some incentive for choosing your brand over and over. Incentives include loyalty programs, discounts, or special offers to motivate customers. Marketers have discovered the tremendous lead generation potential in mobile video-based rewards & loyalty campaigns. A well-designed and managed loyalty campaign using mobile video customer interaction platforms like moLotus can be of great help. Such campaigns could improve customer experience with brands, building rapport, and offering a tangible reason to stay connected. Interestingly, moLotus videos upto 40-sec can engage loyal customers, greet & reward them while increasing the possibility of converting them into fresh leads.
Offer Convenience
Buyers watching mobile video ads can easily and conveniently understand the products and services by just watching the videos. Presently, customers need digital, at-home, and low-touch options. They can now digitally conduct any necessary research without feeling pressured to make a decision. Also, customers who don't enjoy dealing with salespeople often prefer mobile videos because there is no need for much face-to-face interaction. Video experiences have gained popularity and led to more lead generation; with home confined customers providing their contact info just after watching the videos delivered via a platform like moLotus. moLotus, having massive reach and global scalability, can quickly deliver automated video messages to the ‘home confined’ customers.
Build Impactful, Story-Driven Lead-Generation
As a marketer, you are often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your brand story and generating qualified leads that will help you grow your business. It is quite interesting to watch how advertisers are using mobile videos for brand storytelling for lead generation. They have been using Youtube’s video ad feature as a visual tool for telling brand stories and generating leads. However, YouTube video ads are spammy and skippable thus yielding fewer leads. A platform like moLotus is fas replacing the inferior tools. It goes beyond enhancing story-telling by offering HQ videos that remain in the user’s mobile inbox until the user voluntarily deletes them. Interestingly, moLotus is the only proven non-spammy mobile video advertising platform. This adds to higher user engagement with the high-quality lead coming on the way for brands.
Analyse Performance
Mobile video ad campaigns always give brand marketers the opportunity to directly measure the lead generation campaigns’ performance and results. Thus, they can squeeze the most out of the tests. It enables them to tweak their lead generation strategy in real-time, and fine-tune the campaigns with changing consumer preferences and values. Marketing tools like moLotus equip marketers with robust real-time campaign tracking and data analytics. With access to real-time analytics, brands are able to enhance video campaign performance, optimize effectively, and, thus, secure more leads.
Conclusion
If you are not using mobile video as part of your lead generation tactics, you are missing out on a serious opportunity to create impactful content that directly translates to more leads for your business. Studies show that mobile video advertising predominates the lead generation process this year. Having tremendous lead capturing and conversion potential, mobile ad platforms like moLotus are already assisting brands in creating innovative and interactive video content and enabling them to maximize revenues this year. Also, the consumer interest in mobile videos provides a competitive edge to you over your existing market competitors in the New World. As a brand marketer, you need to communicate better with your customers via mobile videos, creating rich experiences, and showing much-needed empathy - they will respond to your kind gesture favourably in the form of more leads!